Boehringer Ingelheim teams up with FEI for better Equine Health

30. Sep 17 | 8:53 | By | Category: INTERNATIONAL NEWS

Boehringer Ingelheim, a global pharmaceutical company and the world’s biggest equine health business, has joined forces with the FEI – the global governing body for horse sport –  to promote equine health and education.

The news on this brand new partnership was announced in Barcelona at the Longines FEI Nations Cup™ Jumping Final, just weeks after the FEI announced its long-term title partnership of the sport’s favourite team series by the FEI’s Top Partner.

As part of a three-year commitment, Boehringer Ingelheim has become FEI Equine Health Partner and FEI Campus Partner.

FEI Campus, the successful e-learning gateway – www.feicampus.org – is free to access and is designed to give everyone involved with horses an immersive experience led by experts in their fields, with all courses and connection with tutors and peers just a click away from any device.

The agreement with Boehringer Ingelheim marks a major development for FEI Campus, which went live just three months ago.

As part of this new partnership Boehringer Ingelheim will collaborate with the FEI on content and courses relating to equine health.

“Boehringer Ingelheim is one of the world’s biggest pharmaceutical companies with a long-standing track record in equine health, and is one of the few that is still family owned,” FEI Commercial Director Ralph Straus said.

“We share many values and will be drawing on over 100 years of expertise for the benefit of the global equestrian community who want to look after their horses in the best possible way with information that can be easily accessed through FEI Campus.”

Dr Erich Schött, Head of Strategic Business Unit Equine at Boehringer Ingelheim said: “We are passionate about equine health and as the global number one in this sector, we recognise the critical importance of continual education and knowledge sharing. By working with the FEI we can share expertise globally through FEI Campus, and we are confident that this will be of enormous benefit to equine health worldwide.

“The FEI has worked very closely with our teams to find the perfect fit for us in FEI Campus, and we are now looking forward to working hand-in-hand to provide vital equine health information for equestrians around the world.”

This is the third new partnership announced by the FEI since the start of 2017. In April, the FEI announced its collaboration with SAP SE, the world’s largest enterprise application software company, which is helping to push forward the FEI’s global fan engagement strategy as the Official Analytics Sponsor of the FEI World Cup™ Dressage series. In August, Longines extended its global partnership with the FEI in a landmark agreement also becoming title partner of the Longines FEI Nations Cup™ Jumping Final.

To learn more about FEI Campus click here.

 

Source: equnews.com


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