SAUGERTIES, NY (September 1, 2010)–HITS, Inc. is pleased to announced that Equestrian Life will be an Official Media Partner for the first-ever Pfizer $1 Million Grand Prix, offering free, live streaming coverage of the historic class on Sunday, September 12, 2010 to viewers worldwide.
Equestrian Life will be onsite at HITS-on-the-Hudson in Saugerties, New York with its state-of-the-art, high-definition cameras capturing all the action from the Pfizer Million and streaming it live on its award-winning website.

For those who are unable to make the trip to the Hudson Valley to watch in person as a fleet of world’s best horses and riders take to the field in the largest Grand Prix purse ever offered, Equestrian Life will bring all the show jumping action right to you! A simple, free registration is all it will take to get access to the cutting-edge coverage of the Pfizer Million from the talented team at Equestrian Life.

EquestrianLife.com’s proprietary, leading social media platform on its Web site gives users numerous online applications and tools such as member and horse profiles, social Q&A, photo upload/galleries, status updates, comments, groups, blogs, online radio, event and business directories, birthday reminders, alerts and messaging, ratings, tagging and other ways of expressing their passion for horses and connecting with others who share the same passion.

The founders of Equestrian Life have spent more than 20 years in Silicon Valley’s top technology, social media and ecommerce companies and have taken this experience and applied it to their own passion for horses and the equestrian community.

“We couldn’t be more excited to partner with Equestrian Life to bring the world live coverage of the Pfizer Million,” said Tony Hitchcock, Sr. Vice President of HITS, Inc. “The quality of their work, their use of technology and social networking tools, and their passion for the sport is what makes the Equestrian Life product so special. Fans of show jumping who can’t make the trip to Saugerties will be able to watch live and witness firsthand the winning ride in the first ever million dollar Grand Prix!”

In addition to high-definition coverage of the class complete with play-by-play commentating from noted equestrian judge Scot Evans, viewers will be able to participate in live chats with other fans and members while the class is being streamed online right from the same webpage.

“The live chat feature enables folks to really connect and share an experience, almost as though they were sitting ringside,” added Hitchcock.

Live coverage of the Pfizer Million will begin on Sunday, September 12 at 1:30 pm ET and continue through the presentation of awards for the top finishers. Equestrian Life also plans to air some coverage of rider interviews, as well as an edited recap show as part of its television series “The Mane Event” that airs on HRTV [Horse Racing TV] as well as on select international broadcasting outlets.

For more information about Equestrian Life or to register to watch the Pfizer $1 Million Grand Prix, please visit EquestrianLife.com/HITS.

About Equestrian Life
Equestrian Life is a dynamic media company dedicated to the equestrian community and horse lovers across all breeds and disciplines. Equestrian Life’s website, www.equestrianlife.com, is a leading social media website for equestrians with cutting edge social media features. EquestrianLife.com is focused on providing its community with all the information and tools they need to learn and connect with other horse lovers who share the same passion. Equestrian Life is also the official television partner of HRTV for its non-racing programming, providing national exposure to key equestrian events and a wide range of other entertainment programming about horses and horse enthusiasts. Equestrian Li fe is the Official Social Media Partner of the U.S. Dressage Federation, the U.S. Pony Club, the Kentucky Horse Council, and the 2010 USHJA International Hunter Derby Finals and is an official YouTube Channel Partner.

In order to qualify for the Pfizer $1 Million Grand Prix, a rider must compete in eight or more HITS Grand Prix classes. The top 40 riders, based on money won by horse/rider combination, will be eligible to ride for the Pfizer Million. For more detailed information on the Pfizer $1 Million Grand Prix, including ticket prices that include the special concert by music legend John Fogerty, please visit our website at HitsShows.com.

HITS, Inc. produces high-quality, international-level hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS has been producing shows since 1982 and is now a nationwide company with world-class circuits in California, Florida, Arizona, New York and Virginia. In 2010, HITS will take the industry to new heights when it hosts the Pfizer $1 Million Grand Prix in Saugerties on September 12.

For more information and a complete schedule of classes and events, visit www.HitsShows.com.